INDUSTRIAL DESIGN PORTFOLIO OF PERSONAL AND PROFESSIONAL WORK
The Realflex Speed was the first true neutral cushioning running shoe released with the "flex" cushioning technology. It was designed to have a more supportive upper than the original Realflex shoe with lightweight overlays that are hot melted on to the breathable mesh. The supportive features have added stitching in critical wear areas and exposed windows of lighter weight mesh for breathability. The thin suede synthetic material is engineered to be as thin as possible to decrease weight and increase flexibility. The bottom features an extremely minimal two piece rubber outsole and single density midsole at a specific cushioning durometer. The tongue is finished off with a lightweight Realflex logo that was designed to fit the entire performance Realflex line of footwear.
The Reebok Realflex Speed is Aries Merritt favorite training shoe. The 110m Hurdle Gold Medalist says that the Flex footwear is all he used to train.
Brown shoe sketches for a casual dress shoe inspired by todays trend influence of dress shoes with technical, flashy midsoles.
The Verona Supreme is the cushion, neutral running shoe follow up to the Verona II. The running market is unlike the casual lifestyle market in its adaptability to trends. The running market could be compared to the auto industry in its visual design; the runner tends to gravitate towards shoes he or she knows that work. The average runner tends to find a shoe that works for his or her running style or preference and continues to purchase that shoe or its updated over and over again.
The market is very difficult to break into as runners are as traditional as anyone. They are brand loyal, they demand performance, and hardly buy in to marketing hype. With this in mind, we knew after developing a consumer base with the Verona I and II, we needed to continue to make small but positive strides towards increasing the performance of the shoe rather than its aesthetic. Taking this into consideration, I wanted to push for better treatments and added detail rather than re-design the entire shoe. The idea was to create a fresh look with key details from the last Verona II that could carry over and become part of a DNA for the life of the collection.
Cues such as the eye stay and heel tech were brought into consideration as well as trying t to make the cross check logo a functional element of the design. THe basic layout would be similar with a strong logo graphic and a re working of the Kinetic Fit System placement. Early testing showed us that the KFS parameters needed to be adjusted in an asymmetrical pattern across the vamp area. The challenge lied in executing the logo and KFS areas in harmony without butchering the overall design. This shoe proved to be a great success in the running market theme of "Evolution, not Revolution."
The Zig Wild TR (trail) was the first trail shoe done with the Zig Tech platform and still exists today on some models. This asymmetrical design was built with rugged simplicity in mind and features an entirely textile upper with abrasion resistant sandpaper printing on the lateral side for durability while running the trails. It features a breathable mesh tongue and webbing eyelets as well as supportive synthetic on the medial side. The bottom has a 3/4 length TPU plate for protection and a rubber outsole is placed on the Zig Tech midsole for wear resistance. The outsole rubber also has several "mud spikes" which give way on pavement while protruding on softer ground (i.e. dirt, sand, mud, snow) for extra traction.
TBD SPRING/SUMMER 2010
The Reebok Road Bender was briefed as an answer to the continued request for a casual/performance miss shoe. This lifestyle/running concept is aimed to capture true light weight performance with casual cues. This was a new emerging market at the time that as growing rapidly in the US and seeing significant response. In the early concept phase I was trying to envision what the future of running product would look like as more and more runners were choosing the casual shoe aesthetic over the overtly busy traditional running shoes. I was trying to conceptualize how the technology would evolve and transform from separate EVA parts stuck on the shoe to encasing the entire foot in a full performance foam. As with most performance shoes it would have to be breathable for perspiring runs but wouldn't necessarily always be used for performance attributes. It had to sit well in a casual setting, weather lounging on your couch or on the street. Several iterations were explored from forefoot only foam covered silhouettes to heel only technical structures. I envisioned something that would wrap the entire heel area in one piece of foam. The most important part to protect during a run is the heel area so thus decided to pursue this direction. Although internally this design was a hit, after a first round of samples, marketing decided this avenue was not worth going down and the shoe was dropped from the lineup.
The Trail Mudslinger is an entry level trail running shoe aimed at the cost sensitive consumer looking for value without sacrificing performance. This can be a very challenging and interesting market as this price point category becomes increasingly more competitive each year. This project came from marketing as a late request for the spring 2010 year due to the increase in product at the $65 dollar range.
Adidas trail shoes have long been renowned for their performance attributes and exceptional attention to detail so when they entered the lower price range, the value was unparalleled. When they began attacking the lower price trail business, Reebok had to start thinking about what it was going to offer to remain competitive. The answer would have to be a lightweight, aggressive trail shoe with true performance features at a reasonable price.
The Trail Mudslinger was born as a tangent off of an old fells running shoe that was dropped from the season due to lack of interest from regional markets. The shoe had a blistering edgy outsole with huge fleet grooves coupled to a thin midsole and shrouded with a zip closure upper. This shoe was built for pure performance fells running (uphill racing) and was not made for the everyday consumer. The Trail Mudslinger on the other hand, was much more tame, but required the same flavor of grunt and power.
I wanted to create a shoe that would be meaningful to the consumer but not so in your face that everyone needs to know what you are wearing. The first sketches were much more exploratory but were quickly reigned in to get this project out in limited time. The goal was to create a great looking trail/everyday running shoe that used elements of the cross check Reebok logo as a supportive structure along with clever details that the consumer would appreciate.
hHe Reebok "Premier Verona KFS II" is a followup to the very successful neutral running shoe, the "Premier Verona KFS." This shoe features a brand of stretchable, breathable material that wraps around the foot in the key flex area and is designed to move with the natural gate cycle of the foot. The KFS, or Kinetic Fit System, is a well respected technology in the running world and offers amazing benefits that few brands can match.
I wanted to create a shoe that drew on the heritage of the original Premier Verona but also incorporated a more modern twist that the Premier line greatly needed. The Running Team was going through some changes and the new direction was led by myself and one other designer. We derived a brand language through cues we found interesting in current trends in modern design as well as through the use of of interesting materials in unique ways. Another functional cue we wanted to include was the use of the logo in some different way. This was only the second season Reebok began using the large Cross Check Reebok logo in Premier Running and we were trying to find a way to tie the logo into a functional, supportive element all the while making it more integrated into the design.
These sketches are from the original design season in 2007 where I was trying to find some new ways to incorporated the large logo around the KFS system. The shapes and specific location of the KFS that season were limited to certain areas provided by R&D, so the task proved challenging.
Discussion of a new midsole tech was also on the table so evolution of DMX Shear Technology was explored at length. In the end, marketing decided that simple was best and to replace the old Shear flutes with one solid foam cushioning part. This in turn made the design less bulky and more clean, yet also less techie, as most of the running market currently was. I wanted to create a foam unit that would look as much like a separate part as possible, yet carry the same design language as the rest of the EVA molded details.
In the end this shoe proved to be a step in the right direction as Reebok began to gain back true Running consumer numbers as the seasons progressed.
Random ideas from my sketchbook. I'm clearly all over the place but I'll draw whatever I can.
These are some Graphic projects I've worked on over the last few years.
The 2015 Ford F-150 Pickup Truck is an entirely new redesigned vehicle from the ground up. Aside from the new styling and design language, the biggest feature of this truck is the 700 pound saving Aluminum stamped body. I am honored to be a part of the small design team involved with this truck. My main contribution to the design was the five bar grill that is available on the Sport package.
FORD atlas concept
JANUARY, 2013 DETROIT AUTO SHOW
The ATLAS concept was my first concept show vehicle that I worked on at Ford Motor Company. The concept was made to give the public a preview of the all new 2015 F-150 in an extreme form. It was a great project to be a part of and was completed in one full year.
JANUARY, 2015 DETROIT AUTO SHOW
The RAPTOR production vehicle is released to the world showing the efforts of the truck design team. Once again, I am honored to be a part of such an amazing group of designers who worked on this truck. Although everyone of us worked on all parts of the vehicle at some point or another, the design of the 17" wheels as well as some of the over all sculpting were my main contributions.
The Austin Hatcher Foundation for Pediatric Cancer’s mission is to erase the effects of pediatric cancer and optimize each child’s quality of life through essential specialized intervention beginning at the time of diagnoses and continuing throughout survivorship. The Foundation provides services to children with cancer as well as their families through its cancer care center, Hatch’s House of Hope. The Foundation provides all services at no cost to the families. Services are funded solely by the generous donations of its supporters.
I was asked by the Austin Hatcher Foundation to create renderings for several trucks that were debuted at SEMA 2013 and 2014. The trucks were then auctioned off and all proceeds were given to the foundation to continue support of families in need.
I acquired two 8ft. lengths of reclaimed bowling lane from Pittsburgh and used them to make furniture for our first house.